Who is Recruiting from Scratch :
Recruiting from Scratch is a premier talent firm that focuses on placing the best product managers, software, and hardware talent at innovative companies. Our team is 100% remote and we work with teams across the United States to help them hire.
About the client:
Title of Role: Senior Product Marketing Manager
Location: San Francisco, CA or New York, NY (Hybrid)
Company Stage of Funding: Growth Stage (~$100M+ raised)
Office Type: Hybrid (1–2 days/week in SF office or NYC)
Salary: $165,000 – $190,000 base + equity
Semgrep is a high-growth cybersecurity company revolutionizing secure software development. As creators of the industry’s most popular static application security testing (SAST) tool, the team has built the Semgrep AppSec Platform to help organizations catch and remediate vulnerabilities early—without slowing down developers.
With backing from top-tier investors (Felicis, Lightspeed, etc.), 175+ team members, and customers like Snowflake, Lyft, and Figma, Semgrep is quickly becoming the default security platform for modern engineering teams.
As a Senior Product Marketing Manager , you’ll play a pivotal role in driving go-to-market success by clearly articulating the value of Semgrep’s products to security and engineering stakeholders.
You’ll work across functions—product, sales, marketing, and community—to shape positioning, launch new features, and build the tools that help Semgrep stand out in a competitive AppSec landscape.
Key responsibilities include:
Develop and execute product launches for new features and capabilities
Own messaging, positioning, and competitive differentiation
Translate technical value into clear, compelling content (e.g., one-pagers, decks, web copy)
Partner with sales and pre-sales to create high-impact enablement materials
Conduct user research and synthesize field insights to guide strategy
Collaborate closely with product managers and developer advocates
Contribute to community and demand generation programs
4+ years in a product marketing, developer advocacy, or product management role
Experience marketing to technical audiences (developers, security engineers, DevOps)
Strong cross-functional experience working with sales, product, and engineering
Ability to create effective GTM content informed by research, customer feedback, and market dynamics
Experience at a growth-stage or early-stage startup
Excellent communication skills across media and formats
Familiarity with software development workflows and application security concepts
Background in AppSec, DevSecOps, or developer tooling
Strong understanding of code scanning, dependency management, or secrets detection
Experience with iterative GTM testing and experimentation
Based in or open to working hybrid from San Francisco (ideal), or New York
Competitive base salary: $165,000 – $190,000
Significant equity grant (ISOs), estimated value between $185,000 – $290,000
Health benefits: 90% of medical, 100% of dental & vision for employee + dependents
Hybrid work: 1–2 days/week onsite in SF or NYC
Visa sponsorship available for qualified candidates
Full-time, high-impact role with rapid hiring timeline (2 open headcount)
This is a rare opportunity to join a cutting-edge cybersecurity company at a pivotal moment of growth. If you love shaping narratives, launching impactful products, and empowering developers to ship secure code—this role is for you.
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